New Jewellery Stands for Jasper Conran, Ben De Lisi & Julien McDonald
Date Posted: 11.06.10

AM System have been working together recently with Shere Accessories - One of the UK's leading fashion jewellery suppliers - to design and manufacture a new range of jewellery stands for Jasper Conran, Ben De Lisi and Julien McDonald in Debenhams stores across the UK and Ireland.

The stylish black gloss stand for Jasper Conran, finished with the famous 'J' logo at the top of the stand, was designed to compliment the fashionable jewellery displayed.  This stand, along with the Ben De Lisi and Julien McDonald stands were rolled out on trial by AM System during late 2009, with the full roll out completed during February and March 2010.

The stands are enabling Shere to penetrate deep into the fashion jewellery market through the highly successful fashion concessions in most of the Debenhams stores in the UK and Ireland.

David Waddell of AM System said "Shere, and the fashion studio, each knew what look and style they wanted the displays to achieve. Working with their initial ideas, Chris Smith, AM System's Project Manager, and I were able to create a variety of stands reflecting the designer's image and Shere's merchandising requrements"

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