D E Shoes is Scotland’s leading independent shoe retailer, with twenty eight shops throughout Scotland. 

The D E Shoes outlets are based in major market towns across Scotland and require a traditional, yet modern feel to the stores. AM System, having created the look over 15 years ago, has been providing ideas and branding support ever since to keep the stores fresh and current.  Whether a store, quite often situated in listed buildings, requires a small amount of refurbishment or a complete makeover, our In-house Design team working closely with both DE Shoes and AM System’s internal Project Management Team create and deliver good-looking stores ideally suited to their trading environment.

Introducing new finishes and graphics, which have been specifically designed to match the customer profile of these stores have enhanced the image and have helped to lift sales and encourage shoppers to venture further into the store.

New sites, often in the geographical extremes of the UK mean that the teamwork between D E Shoes & A M System is always being offered new challenges, but the trust that has been built up over many years working together always carries the day to enable both companies to deliver shops they are both justifiably proud of, that look good and deliver improved sales performance.

Back to Portfolios