Sony are continually striving to provide their stores with creative, lifestyle experiential displays, and in order that Sony’s in-house staff understand that desire, Sony, in conjunction with specialist retail consultant Brian Sheehan and AM System have refurbished and re-merchandised their in-house Showroom. The showroom now offers all visitors to Sony’s Head Office – Large, multiple retailers down to the one-store operators - the opportunity to view the latest technology in a retail setting that is both stunning and aspirational.

The showroom has many roles from inspiring new customers to join Sony in selling technology to all, to a test-bed for new promotions and POS and as a live demonstration room which helps to educate Sony Centre Store Managers and staff to ensure that a consistent message is delivered to as many of Sony’s retail customers as possible out in the stores.

This new image has also been launched, using the same creative merchandising team, as part of Sony’s make.believe campaign at the Sony Centre in the Westfield Shopping Centre. The initial customer response has been an increase in customer traffic, increased dwell time in the store as the customers experience Sony’s latest products live and hands-on, followed, of course, by increased sales.

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